convea
- type:
- full-stack react dashboard
- year:
- 2025
- role:
- product / brand / design
brand for an insight-first ecommerce analytics suite for ecommerce founders who didn't want to crunch numbers.
ecommerce analytics was a wall of numbers nobody wanted to look at. the landscape with getklar.com, funnel.io was homogenous and boring. convea was the antidote to that feeling. the same relief you get stepping outside after too long indoors. that is what convea was built to give you. a breath of fresh air.
the product focuses on what to do next and insights rather than numbers alone. giving clarity. the brand was built to give a feeling of clarity.
i designed the logo, the product, and the brand, and defined the voice that runs through all of it. also besides that i was responsible as kind of a forward deployed designer, to design the product to the customer's needs.
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Meine Formel für die Grösse am Menschen ist amor fati: dass man Nichts anders haben will, vorwärts nicht, rückwärts nicht, in alle Ewigkeit nicht. Das Nothwendige nicht bloss ertragen, noch weniger verhehlen — aller Idealismus ist Verlogenheit vor dem Nothwendigen —, sondern es lieben…
— Friedrich Nietzsche
